Monday, February 2, 2009

An American Holiday


Yesterday was "Super Bowl Sunday." The Pittsburgh Steelers beat the Arizona Cardinals 27-23 in an exciting, dramatic championship game. The game was awesome, marked by the Steelers taking a large lead into the 4th quarter, and the Cardinals making a furious comeback. Eventually the Cards would take the lead, but with less than 1 minute left in the game, Santonio Homes (number 10) made an amazing go-ahead touchdown catch.

The most unique thing about the Super Bowl is that it is more than "just a game." It's a celebration. A celebration of football. A celebration of friendship, as seen by the gatherings for "Super Bowl parties" around the country. A celebration of American culture. It is an event unlike any other.

The Super Bowl is an American Pageant. From Jennifer Hudson singing the national anthem to the football game to the half-time show featuring Bruce Springsteen and the E Street Band. Even the advertisements are part of the fun. This year, I was disappointed by the commercials for the most part. Usually, we see the most innovative commercials advertising new products or ones that are really humorous to give old products a fresh image. Not so this year. There were a few REALLY good ones, but the rest, frankly sucked. But here are the ones I really liked:


1. Ad: Swedish
Product: Bud Light
Premise: Conan O'Brien Gets Tricked into doing a commercial he only thinks will air in Sweden

Conan O'Brien is freakin awesome! Vroom Vroom Party Starter!





2. Ad: Heeere's Money
Product: Gold4cash.com
Premise: Sell your gold online!

Any time you find a way of bringing back MC Hammer, it's a great commercial, in my book!




3. Ad: Tips
Product: Careerbuilder.com
Premise: Ways to know when its time to change a job!

Oh Dear!




4. Ad: Mean Troy
Product: Coke Zero
Premise: Troy Polamalu of the Steelers brings back memories of a classic advertisement from back in the day.




Just in case you don't know what they're copying, here it is.